Dr. B. Madhavi Latha
Associate Professor

Qualification: MBA (HRM).,M.Phil., Ph.D.,SET-TS & AP, 

 Years of experience: 23 years

 Email: madhaviyashasvi@gmail.com

Research Projects Completed:

  • Completed Minor Research Project titled ‘Work-Life Balance: A study on select IT Professionals in Hyderabad’ under UGC (Proposal No. 320) SERO from 2017-2019.
  • Completed a Short Duration Research Project titled ‘Policing in Pandemic: A Study on Officer’s Well-Being During COVID-19 in Hyderabad City’ under ICSSR-SRC, Hyderabad (361/ICSSR-SRC/2022).

Seminars/Workshops/ FDPs Organized:

  1. Organized a Virtual National Seminar on ‘Intellectual Property Rights’ sponsored by ICSSR on 3rd and 4th March 2021 and instrumental in getting sponsorship from ICSSR-SRC, Hyderabad.
  2. Organized a Virtual National Workshop on ‘Ideas to IP: Practical Approach to Patenting’ on 28th May 2022 at SNVMV.
  3. Organized a Workshop on ‘Research Communication, Principles and Ethics’ on 3rd August, 2022 at SNVMV.
  4. Organized a Online National Workshop on ‘Intellectual Property Rights & Patents and Design Filing’ on 4th November, 2022 at SNVMV
  5. Organized a workshop on the topic titled “How to Write a research paper” on 1st June 2020 at Sarojini Naidu Vanita Maha Vidyalaya
  6. Organized a workshop on the topic titled “Research and Publication” on 17th June 2020 at Sarojini Naidu Vanita Maha Vidyalaya
  7. Organized a One day National Workshop in collaboration with Transcend Technologies on “Manager Manage Thyself First” at Sarojini Naidu Vanita Maha Vidyalaya on 2nd September, 2007.
  8. Organized a One day Seminar on “Global Impact on Indian Industry-A Way Out” at Sarojini Naidu Vanita Maha Vidyalaya on 12th December, 2001.

List of Research Publications:

  • Published a research paper titled “An Empirical Study on Employee Well-being : A Study on Hyderabad City Police During Covid-19” in Juni Khyat, Vol.13, Issue-11, No.1, November, 2023, ISSN: 2278-4632 (UGC CARE Group 1 Listed Journal, Impact Factor 6.625), pp.88-95.
  • Published a research paper titled “A study on Employee Well-being among Hyderabad City Police During Covid-19” in Juni Khyat, Vol.13, Issue-11, No.2, November, 2023, ISSN: 2278-4632 (UGC CARE Group 1 Listed Journal, Impact Factor 6.625), pp.12-17.
  • Published research paper titled “An Empirical Study of Work Life Balance on IT Sector Employees in Hyderabad” in Vol.22, Issue-14, December, 2019, Think India Journal, ISSN: 0971-1260 (UGC CARE Approved International indexed and Referred journal, Impact Factor 6.2), pp.2536-2545.
  • Published article titled “Balancing of Work and  Personal Life by IT Sector Employees” in Osmania Journal of Management, Vol.XIII, No.1, Jan-Mar, 2017, pp: 96-102, ISSN No. 0976-4208.
  • Published article titled “An empirical assessment of Customer Satisfaction in Hospitality Industry: A study of 3* Hotels in twin cities of Hyderabad and Secunderabad” in the Online International Interdisciplinary Research Journal (OIIRJ) with an ISSN No. 2249-9598. (Impact Factor: 2.089), pp: 210-224, 2013.
  • Published article titled “Measuring Satisfaction and Loyalty among Hotel Guests – An empirical study” in a Journal “Earth” by NITHM, Gachibowli, Hyderabad with ISSN No. 2231-6213, pp: 45-56.
  • Published an article titled “Conceptual Framework of Benchmarking” in BIFT’s Journal of International Management and Research, April-June 2009, Vol-1, No-3, pp: 80-87, ISSN No-0975-1378.
  • Published article titled “A study on perception of IT sector employees towards Work Life Balance”, Proceedings of the national seminar on emerging trends in business management: Opportunities and Challenges, edited by Fr.Dr.D.Sunder Reddy, ISBN-978-93-89951-03-5, pp.16-21, Himalaya Publishing House Pvt Ltd, 2020, First Edition.
  • Published article titled “The Effect of Atmospheric Elements and Amenities on Customer Satisfaction: The Case of Star Hotels” in a book titled “Big Data Analytics“, edited by Dr.Komapalli SasiKumar and Dr.K.S.Harish, Allied Publishers Pvt Ltd, pp: 159-162 with ISBN No-978-93-85926-04-4, 2016.
  • Published article titled “The Importance of Housekeeping Attributes in Contributing to Customer Satisfaction in Hotel Industry” in a book titled “Tenth Aims International conference on Management“, edited by Omprakash K Gupta, University of Houston-Downtown, USA, pp:3150-3158 with ISBN No-978-81-924713-1-0.
  • Published an article titled “Factors influencing satisfaction of Guests in Hotel Industry- An Empirical study” in Book Titled “Technology, Internationalization and Customer Experiences”, Viva Books, 2011, pp: 301-306, ISBN No-978-81-309-1812-9.
  • Published article titled “Customer Satisfaction in Hospitality Industry – A Study of 5* Hotels in Twin cities of Hyderabad/Secunderabad” in a Book titled “New Era Marketing Challeges”, Edited by Prof.V.Sheker, Dr.Jahangeer, King Publications, ISBN No. 9788192847825, pp: 212-219, 2014.
  • Published article titled “Indian Hotel Industry: Challenges for Growth, Marketing and Technology” in Elsevier Publishers, edited by Mishra, Sai Kumar, Shaheen, 2012, pp: 1-4. ISBN No-978-93-82291-82-4.
  • Published article titled “Customer Satisfaction Factors in Hospitality Industry – A study on star hotels” in book titled “Strategic Quality Management through Innovation and Value Creation” edited by Dr.G.V.R.K.Acharyulu and Dr.B.Raja Shekher, Excel Books, 2010, pp: 253-258, ISBN No-978-81-7446-825-3.
  • Article titled “Performance Benchmarking in Hospitality Industry” published in a book titled “Business in the New Global Order” edited by Prof. Rajnandan Patnaik and Prof. K.C. Prakash, 2007, pp: 156-161.

Chapters in Study Material

  • Course Writer (Units: 14 & 15) to a book titled ‘Information Technology for Managers’, First Year, Semester-I, MBA, Dr.B.R.Ambedkar Open University, Hyderabad.
  • Course Writer (Units: 3 & 9) to a book titled ‘Operations Research’, Second Year, Semester-III, MBA, Dr.B.R.Ambedkar Open University, Hyderabad.

 Papers Presented in National/International Conferences:

  • Presented a paper and received ‘Best Paper Award’ titled “A study on perception of IT sector employees towards Work Life Balance” in a national Seminar organized by St.Joseph’s PG College, Hyd on 30th November, 2019.
  • Presented a paper and received ‘Best Paper Award’ titled “An Empirical Study of Work Life Balance on IT Sector Employees in Hyderabad” in a national Seminar on Innovative methods and challenges in Accounting, management and financial sectors organized by ICBM, Hyd on 23rd November, 2019.
  • Presented a paper titled “The Effect of Atmospheric Elements and Amenities on Customer Satisfaction: The Case of Star Hotels” in a two day International conference on  Big Data Analytics organized by Siva Sivani Institute of Management, Hyd from 11-12th February, 2016.
  • Presented a paper titled “The Importance of Housekeeping Attributes in Contributing to Customer Satisfaction in Hotel Industry” in a four day International conference on Management organized by AIMS International and IIMB from 6-9th January, 2013.
  • Presented a paper titled “Factors influencing satisfaction of Guests in Hotel Industry- An Empirical Study” in 5th International conference on Services Management organized by Institute for International Management and Technology, Gurgaon (New Delhi) from 19-21st May, 2011 
  • Paper titled “Customer Satisfaction in Hospitality Industry – A study on star hotels” was presented in “International Conference on Statistics, Probability, Operations Research, Computer Science and Allied Areas” by Department of Statistics, Andhra University, Visakhapatnam – 4-8th Jan, 2010
  • Presented a paper titled “Current Issues and Developments in Hospitality Industry” in two day National Seminar on ‘Logistics & Supply Chain Management – Issues, Challenges and Prospects’ organized by Pendekanti Institute of Management, Ibrahimbagh, Hyderabad from 19-20th Feb, 2016.
  • Presented a paper titled “Work Life Balance: A Study On IT Sector Employees” in one day national conference on HR Practices on Organizational Development conducted by Telanagana University, Nizamabad on 8th Ocotber, 2015.
  • Presented a paper titled “Measuring Satisfaction and Loyalty among Hotel Guests – An empirical study” in a Two day National conference on Innovations in Tourism and Hospitality conducted by NITHM, Gachibowli, Hyderabad from 25th and 26th October 2013.
  • Presented a paper titled “Customer Satisfaction in Hospitality Industry – A Study of 5* Hotels in Twin cities of Hyderabad/Secunderabad” in a Two Day National conference on New Era Marketing Challenges” organized by Osmania University, Hyderabad from 27th and 28th August, 2013.
  • Presented a paper titled “Indian Hotel Industry: Challenges for Growth, Marketing and Technology” in a two day national conference on Business analytics & Business Intelligence organizing by Institute of Public Enterprise, Hyderabad from 6-7th January, 2012.
  • Paper titled “Customer Satisfaction Factors in Hospitality Industry – A study on star hotels”  was presented in a national conference “Strategic  Quality Management through Innovation and Value Creation” conducted by School of Management Studies, HCU, Gachibowli, Hyderabad 18-20th March,2010
  • Paper titled “Performance Benchmarking in Hospitality Industry” was presented in National Conference conducted by ICFAI Business School, Hyderabad, 29th and 30th November, 2007.

List of Faculty Development Programmes Attended:

  • Attended 8Day Online NEP Orientation and Sensitization Programme organized by UGC- Malaviya Mission Teacher Training Program (UGC-MMTTC) from 12-10-2023 to 21-10-2023.
  • Attended one week National E-workshop on ‘New-IPR 2023 Innovation & Intellectual Property Rights’ from 12-17th June, 2023 organized by CSIR-IMMT, Bhubaneshwar. 
  • Attended one week National E-workshop on ‘Innovation & Intellectual Property Rights’ from 13-18th June, 2022 organized by CSIR-IMMT, Bhubaneshwar. 
  • Attended 5 day AICTE Training and Learning Academy online elementary Faculty Development Program on ’Organizational Behaviour’ from 4th to 8th October to 2021 Organized by Mahatma Gandhi University, Nalgonda.
  • Attended 5 day AICTE Training and Learning Academy online elementary Faculty Development Program on ’Blended Learning Strategies for Higher Education’ from 24th – 28th August 2021 Organized by University college of Commerce and Business Management, Mahatma Gandhi University, Nalgonda.
  • Participated in the ICSSR New Delhi sponsored online mode “Capacity Building Programme for Social Science Faculty Members/Researchers” during 9th to 21st August 2021 organized by School of Social Sciences, Central University of Punjab.
  • Attended FDP on ‘Outcome Based Education’ from 5th December 2022 to 9th December 2022 organized by SNVMV.
  • Attended FDP on ‘Art of Teaching’ from 23rd September 2019 to 27th September 2019 organized by SNVMV.
  • Attended FDP on ‘Blended Teaching & Learning’ from 27th August 2018 to 31st August  2018 organized by SNVMV.
  • Attended a Two Week Faculty Development Programme on “Indian Economy: Current Scenario & Future Trends” organized by Institute Public Enterprise, Osmania University campus, Hyderabad from 23rd Jan to 3rd Feb, 2007.
  • Attended a Two Week Staff Development Programme on “Statistical packages and their applications in Business Research” organized by Holy Mary Institute of Management Studies, Hyderabad from 23rd July to 6th August 2012.
  • Attended a Two Day Faculty Development Programme on “Marketing Research” organized by TAPAI Management Institute, Manipal from 8th & 9th January, 2009.
  • Attended a Two Day Faculty Development Programme on “Publish and Flourish: How to publish research works” organized by Siva Sivani Institute of Management, Hyderabad from 23-24th October 2009.
  • Attended Faculty Development Programme on “Operations Research” organized by Osmania University, Hyderabad on 30th January 2008.
  • Attended Faculty Development Programme on “Web Programming” organized by Dept.of Commerce, Osmania University, Hyderabad from 9-11th December, 2002.
  • Attended a Training Programme on “Change Management” from 23-25th July, 2015 at Dr.MCR HRD Institute, Hyderabad.
  • Attended a two day Faculty Development Program on “Industry Perspectives on HR” on 5th and 6th October 2018 at TASK Office, Hyderabad.
  • Attended one day national workshop on “Research Integrity & Awareness” organized by UGC, SERO on 5th August 2019 at HCU.
  • Attended 5 day AICTE Training and Learning Academy online Faculty Development Program on ’Stress Management’ from 2-6th November 2020 at MANUU, Hyderabad 
  • Attended workshop titled ‘NIRF India Rankings – 2021 for Higher Educational Institutions’ organized by Institute for Academic Excellence on 18th and 19th Jan 2021.
  • Attended a national workshop on ‘Transformation Through NAAC Accreditation Process, A National level workshop for higher educational institutions’ organized by Institute for Academic Excellence on 21st and 22nd Jun 2021.